Clik here to view.
Do Your Keyword Research For Humans, Not For Robots
Anyone who has turned up on day one of “digital marketing 101″ knows that keyword research is one of, if not the very first things that you need to do before getting yourself online. Looks…...
View ArticleClik here to view.
How To Respond To An Unhappy Customer on Twitter
Have you ever had a bad customer experience, and immediately vented your frustrations on facebook or twitter? (Please tell me it’s not just me.) It provides a modicum of satisfaction, although deep...
View ArticleClik here to view.
Customer Profiling: What It Is and 5 Reasons To Do It
I’m going to share with you a process I have been going through today, as this is something that you need to do too (if you haven’t already). It’s important to do it and fortunately, there are some...
View ArticleIs There Such A Thing As Social Media Marketing?
It’s probably best to start this with some definitions… Marketing: the action or business of promoting and selling products or services, including market research and advertising. Social Media:...
View ArticleClik here to view.
Why I Can’t Unfollow Slash (And The Lessons We Can All Learn)
For those who don’t know who “Slash” is, he’s a songwriter and guitarist of the first order, formerly of the band “Guns ‘n’ Roses”, then “Velvet Revolver”, and now simply under his own moniker,...
View ArticleMy Digital Purchasing Journey for Breakdown Cover (And What It Means For You)
Today, I bought breakdown cover for my car. This is not an exciting story, but stick with it because there are some valuable lessons and it’s a good illustration of how we all make (often mundane)...
View ArticleClik here to view.
Why Being Fantastically Awesome Isn’t Enough
News flash: the fact that you are totally talented and awesome at doing what you’re passionate about doesn’t mean you will be successful at it. In this context, by ‘success’ I mean simply making enough...
View ArticleClik here to view.
Market Segmentation: A Psychographic Soup Story
Over many years, the soup company in question had promoted all of its soups in the same way. The people behind the soup company had reason to believe, however, that different types of people preferred...
View ArticleWhat Is A Customer Profile And Why Is It THE Essential Marketing Tool?
For a definition of “customer profile”, the BusinessDictionary.com offers one which is as good as any: “A description of a customer or set of customers that includes demographic, geographic, and...
View Article
